SEQUENTIAL CHALLENGE MODULE

Multi Challenge 多元任務

Build your brand's own Multi Challenge

Feversocial's Multi Challenge module is a no-code task wall system that lets brands chain quizzes, surveys, LINE follows, social shares, and purchase verification into one continuous, gamified challenge.

It's built to solve three common pain points: low one-off participation, weak member retention, and high cross-channel conversion barriers. Brands can design a custom task sequence for new-customer onboarding, loyal-customer programs, or a specific campaign window, guiding consumers to unlock rewards stage by stage. The result: higher customer lifetime value (LTV), stronger omnichannel conversion, and a more active LINE Official Account (DAU).

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BY THE NUMBERS

Multi Challenge, by the numbers

Since launching in late 2024, it's Feversocial's fastest-growing module

30+
Brands Onboarded
120+
Campaigns Launched
30%
Visitor-to-Participant Conversion
Share of visitors who go on to participate
37,845
Highest Single-Campaign Turnout
Department store

Which marketing scenarios fit Multi Challenge?

Department Store Tours
Guide shoppers to check in at designated counters in sequence (for example: entrance desk > Counter A > Counter B > Counter C) to drive deeper foot traffic through core zones and lift the overall basket rate.
Guided Tours & Real-World Puzzles
Use a “finish one stop to unlock the next” mechanic to turn any guided tour into a real-world game that drives strong engagement and a desire to explore.
Brand Education & Product Launches
Walk customers through your brand story step by step (for example: watch a launch video > answer a quiz > share with friends > claim a sample) so they absorb your product's core value before claiming a reward.

Frequently asked questions

What is Multi Challenge, and how is it different from a regular stamp card campaign? +
Multi Challenge is an interactive module that lets brands design a series of stages—participants complete multiple task types (quizzes, uploads, check-ins, purchase verification, and more) in sequence or freely, and unlock the reward once every stage is done. The core difference from a traditional stamp card: each task is a deep interaction between brand and consumer, not just a tally of purchases. Brands can use task design to teach product knowledge, guide behavior, collect first-party data, and filter for high-intent users through difficulty tiers.
Which industries or scenarios is Multi Challenge best for? +
Multi Challenge works across a wide range of scenarios: FMCG brands deepening member relationships (brand-knowledge tasks, purchase verification, photo uploads), fintech brands educating users step by step on product features, physical exhibitions and tourist attractions (GPS check-ins or QR code stamp collecting), seasonal and licensed IP campaigns (time-limited scavenger hunts, co-branded venue tours), and pre-sale warm-ups for major ecommerce events (unlock a discount by completing tasks). If you want consumers to do more than just one thing, Multi Challenge is the tool for the job.
What task types can I combine in Multi Challenge? +
Feversocial's Multi Challenge supports a wide range of sub-task types you can mix and match: brand-knowledge quizzes, photo uploads (check-ins, unboxing shots), purchase receipt verification, GPS check-ins, QR code scans, video views, social shares, member binding, and custom link redirects. Combine them to fit your goals—for example, the first two stages could be brand-awareness quizzes, the third a purchase-photo upload, and the last a social share.
How long does it take to launch a Multi Challenge campaign? +
A standard campaign typically takes 5–10 business days from kickoff to launch. The process includes task planning (designed by the brand), platform setup (supported by Feversocial's Customer Success team), creative preparation, and pre-launch testing. Campaigns with complex task logic or third-party integrations—such as receipt verification or a member database—can take 2–3 weeks.

What are the benefits of running a Multi Challenge campaign?

Build brand habits

Multi Challenge's sequential task design deepens user engagement step by step—from light brand-knowledge stages to advanced tasks that require real action—so a weekly cadence of challenges turns engagement into a habit.

A fintech brand ran nearly 30 challenge campaigns in one year, drawing over 40,000 participants and 100,000 interactions. With roughly 1,000 participants per campaign on average, the return-visit rate climbed from an initial 1.6 to a peak of 2.6 before settling around 2.0—showing a loyal participant base forming, with Multi Challenge converting into a lasting engagement habit.

Physical events & venue activations

Multi Challenge pairs with physical venues to create exploratory experiences—guiding consumers through exhibitions, attractions, or pop-ups with tasks as the path and collecting as the motivation, naturally extending dwell time and deepening brand recall.

A well-known beverage brand designed a “Grain Hunt” inside its pop-up store, having nearly 3,000 visitors search a forest setting for 16 hidden natural-ingredient signs to stamp. The average completion rate reached 97.5%—turning brand knowledge into a lasting memory through hands-on exploration.
A popular licensed-IP campaign placed 12 hidden character standees across four zones of a major lantern festival. Nearly 10,000 people joined the scavenger-hunt challenge, averaging 10.4 stops each—task-driven exploration moved participants across every zone and turned a casual visit into a deep experience.


Features

1. Design any task card or wall style you want

From the hero visual to how each stage is displayed, everything is flexible—so your task map matches your brand's theme and tone perfectly.


Vertical cards: bigger visuals for standout single tasks

Large vertical image cards work best for a handful of tasks that need to grab attention fast, so customers see the core task at a glance.

Horizontal cards: list-style tracking for fast progress checks

Banner-style icons paired with clear descriptions work well when you have a lot of tasks to show, so customers can scan progress quickly.

Pure image grid: an intuitive, no-friction browsing experience

Maximize visual space for an intuitive, effortless browsing experience—ideal when visual recognition matters most.

Most Flexible Custom layout: total freedom to build an immersive task experience

Place cards and task nodes exactly where you want—perfect for brands chasing a distinctive, immersive look. This is the style we recommend most.

直式展示 橫式展示 純圖展示 自訂樣式展示

Set before-and-after icons for each task to match your theme and enrich the visuals

後台設定介面 實際結果示範

2. Customize task types and stage count

Set as many stages as you need and link each one to any Feversocial campaign module. You can even pull in campaigns that are already live and fold them straight into the task chain—reusing existing assets to tailor the experience for different audiences and drive deeper engagement and loyalty.

自訂關卡數量介面

Custom Stage Count

從活動列表選擇介面

Pick from your existing campaign list when adding a new task

3. Exclusive sequential-unlock mechanic

Brands can enforce a strict stage order, so later tasks stay locked until participants clear the prerequisite stage. A clear visual path cuts decision fatigue and lifts completion rates, while unlocking each new stage builds a stronger sense of achievement and curiosity.

按順序闖關設定介面

Turn on By Sequence to lock participants into a set path

4. Flexible difficulty and progress tracking

Brands can require a set number of entries to clear a stage—for example, checking in three times. The module also recognizes participants' past activity automatically, so even a campaign already in progress accounts for prior engagement, keeping the experience consistent and deep.

難易度設定示範圖

5. Dual reward mechanism

Support both an entry reward and multiple stage rewards, with a different reward mode for every stage. Offer a guaranteed reward for completing any single task, or require a set number of completed tasks to unlock a stage reward—motivating players to push through the challenge and deepening their brand experience.

獎項設定截圖 1獎項設定截圖 2

Advanced use case 1: Location-restricted tasks

GPS venue-restricted tasks

Brands can turn on GPS verification so participants must be physically inside a set location before their phone can complete the task. It's ideal for guided tours, exhibition check-ins, or cross-store traffic drives, adding real-world authenticity and on-site discovery.

* GPS verification requires an advanced integration setup—contact sales for details

GPS 地理圍欄驗證示範

QR Code Check-In tasks

Sponsors can set up check-in points across a venue, with each stage completed by scanning that stage's QR code. Pair it with our On-site Promo Assistant so each participant shows a personal task QR code for staff to scan on-site, preventing any stage code from being shared or reused.

QRcode 掃碼驗證示範

Advanced use case 2: External events and web-page tasks

Use external events as tasks

Beyond Feversocial's own interactive modules, we can integrate a brand's unique events on request. For ecommerce, we built two new modules—Order Reward and Cart Check—to verify whether a member completed an order, lifting both conversion and engagement.

* The Order and Cart modules currently support CYBERBIZ and SHOPLINE merchants—contact sales for details

外部事件串接示意圖

Set “web page views” as a task

With Feversocial's Onsite Pop-Up feature, brands can set “view this page” as an interactive task, guiding customers to a specific page to learn more about the product's value.

* Using Onsite Pop-Up requires a CNAME setup first—contact sales for details

Learn More
網頁瀏覽任務後台設定圖

Multi Challenge case studies

Physical Expo
Baby-Care Brand Shi Shi Le—Taipei Baby Expo Booth Experience
Seamlessly blending Multi Challenge into a live booth activation to convert foot traffic into ecommerce members
Physical Expo
ASUS Gaming Brand ROG—Gaming Party Activation
Combining Multi Challenge with NFC for a scavenger hunt with gamers
In-Person & LINE
Adobe—In-Person Event and LINE Growth
Distributor Weblink Technology uses gamified tasks to boost channel-partner engagement
Brand Ecommerce
Philips—Ecommerce VIP Member Growth
Customers stalling at checkout? Three cart-integrated tactics that speed up conversion
Physical Expo
Cake—Lead Capture and Visitor Engagement at a Career Expo
Using LINE-based Multi Challenge tasks for precise lead capture and to move foot traffic across the entire expo floor

    • Multi Challenge demos

    Brand Ecommerce
    New Member Task Wall
    Guide new members to get familiar with your brand, spark purchase intent, and expand your reach through social shares.
    New Customer Onboarding
    Seasonal Campaign
    Christmas Countdown Task Wall
    Tie into the holiday season—complete tasks to enter a coupon draw and boost seasonal sales.
    Holiday Countdown Calendar
    Physical Venue
    Expo Task Wall
    A series of expo tasks that energize the on-site experience while building a digital communication channel.
    Exhibition Booth Experience
    Cross-Industry Partnership
    Daily Q&A Challenge
    A brand ties in a cause-marketing theme, partnering across industries to build brand affinity.
    Education & Outreach Campaign
    Brand Promotion
    Digital Challenge Map
    Combine a map-guided tour with staged tasks to weave brand messaging into a gamified journey.
    Scenario-Based Interactive Challenge

    • Recommended add-on modules


    The Multi Challenge playbook

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