Refer-a-Friend
![]()
A word-of-mouth strategy that finds your next customers, faster.
Refer-a-Friend is a classic Member-Get-Member (MGM) campaign. Members or LINE friends share a unique referral code or link, and once a friend completes the target task, the referrer earns a reward. Set multiple reward tiers so your most influential members have even more reason to spread the word.
This module pairs well with Sign-Up Reward, or the Enter to Win, Q & A, Survey, Personality Quiz, and Purchase Reward modules.
Why recruit new customers through members and loyal fans?
According to Nielsen's 2021 Trust in Advertising Study, 88% of respondents trust recommendations from people they know more than brand advertising. As ad costs keep climbing and it gets harder to catch consumers' attention, word-of-mouth is one of the few levers left that opens new markets and shortens the path to a first purchase.
So why would members become brand advocates in the first place? It still comes down to incentive: offering a reward worth sharing for, paired with a challenging but achievable threshold, is what makes or breaks an MGM strategy.
What tasks can members ask friends to complete?
Feversocial's wide range of interactive modules lets you flexibly design MGM campaigns at any difficulty level.
If your brand already runs a mobile app, an ecommerce membership system, or a LINE account, you can connect it through the OCEP integration to build a richer, multi-layered acquisition strategy — for example, inviting friends to add your LINE account for an exclusive coupon, registering as a new member and completing a survey for a sample voucher, or downloading the app to earn points.
Learn More About Member System IntegrationEric invites you to become a member
Join as a member now for exclusive perks — follow my invite link and sign up!
Ecommerce Discount Code + Online Redemption
asdc100034
Features
1. Two-module architecture: Referrer rewards + friend tasks
- Design the referrer reward: Choose how to reward referrers and what the invite card says. The system generates a unique referral code for every referrer, and each shared link automatically carries that code.
- Link to any friend mission: Build a range of MGM strategies for different goals and audiences. Ditch the high-bar model where a friend has to buy something before the referrer gets rewarded — gamified tasks give your members far more reason to bring friends in.
Choose from a range of task modules
2. Fully customizable module design
Get the referral code and invite link:
Style the referral-code page to match your brand tone and campaign theme, and add your logo to boost credibility. You can also add campaign rules so referrers understand how it works and what they'll earn at a glance.
Share the invite:
Design an eye-catching LINE share card for referrers — the visuals, copy, and button are all customizable. The system automatically pulls in the referrer's display name to make the message feel more personal.
Example: invite friends to download the brand app for a discount code
Example: invite friends to register as a site member for a free-shipping coupon
Example: invite friends to take a Personality Quiz
3. Dual reward engine: Share more, earn more
Mix and match reward combinations for different marketing goals. Run either reward mode on its own, or combo them together to sweeten the deal and give members even more reason to bring in new members or participants.
Earn a reward every time a referral completes the task
- Set as an entry reward – sent instantly on every successful referral: Participants earn a reward every time a friend mission invite succeeds — for example, 1 brand point or 1 site discount code per successful referral.
- Set as a game reward – playable instantly on every successful referral: Participants unlock a game entry every time a friend mission invite succeeds — for example, 1 spin of the Lucky Wheel per successful referral.
Earn a reward once referrals hit a set number — configure multiple tiers
Thresholds and prizes are shown right on the referral-code page, giving referrers extra motivation to unlock the next tier.
- Set as a game reward – unlocked once successful referrals hit a set milestone: Reaching the referral threshold unlocks a game entry — for example, 3 successful referrals unlock 1 Scratch Card play, and 6 successful referrals unlock a pick-your-own-prize round.
- Set as an entry reward – sent instantly once successful referrals hit a set milestone: The reward unlocks the moment successful referrals reach the threshold.
Instant Reward supports only one reward mode across the whole campaign, while Milestone Reward lets you set a different reward mode for each tier.
4. Detailed reports reveal your top advocates
Check on member referral activity anytime, and use the “Top Referrals” leaderboard to spot your strongest advocates — a signal of high engagement, stickiness, and brand loyalty.
Beyond the leaderboard, you can track overall campaign performance: “Average successful referrals” shows whether your MGM campaign is calibrated at the right difficulty, giving you a baseline for future tuning.
The “Participant List” also shows each participant's referral record. A “successful referral” means the invited friend actually completed the brand's task — for example, registering as a new member or adding the LINE Official Account and completing a survey.
Individual participant referral record
Refer-a-Friend use cases
Invite friends to register as new members, earn a VIP coupon
Example:
You run an ecommerce brand and want existing members to help you reach new customers. Beyond a sign-up gift as the hook, pair it with the Personality Quiz module to add some fun — new members get a personalized recommendation the moment they register, while the member who referred them earns an exclusive brand coupon that encourages a repeat purchase.
Invite friends to add your LINE official account, unlock milestone rewards
Example:
You run a brand LINE Official Account and want existing fans to recruit new friends, while also learning a bit about each new friend from the start. Pair it with the Enter to Win module and a sign-up form so invited friends both add the account and share the information you want to collect. Set multiple thresholds for referrers — the higher the tier, the better the prize — to drive engagement while keeping your reward budget under control.
Invite friends to purchase, unlock exclusive service rewards
Example:
You sell a high-ticket appliance brand and want existing buyers to spread the word so referred friends get interested enough to purchase. Pair it with the Purchase Reward module so these new buyers can enter a prize draw. Since this kind of product isn't repurchased often but does need repairs and servicing, consider offering warranty-related services as the referrer's reward to make sharing more appealing.
MGM case studies
MGM campaign blueprint
The M1 referral reward module and M2 friend task module run side by side — design and track each independently for precise audience segmentation.
- Combine Instant Reward and Milestone Reward, or use them together
- Match the reward to your product, and use tiers and points to drive repeat sharing
- Light tasks such as goodwill coupons, product trials, or product education — scaled flexibly to your price point
- Also supports targeted audience quizzes, Purchase Reward, and third-party site integrations
Choose Feversocial, launch your MGM campaign now
