MGM Referral Missions & Rewards

MGM referral missions & rewards

The newest way to activate repeat customers—layered referral rewards, doubled results.

As ad and push notification costs keep climbing, Feversocial's MGM (member-get-member) campaigns take your acquisition strategy to the next level. Whether you're driving event sign-ups, distributing coupons, booking demos, running surveys, or growing your member base, flexible referral missions and reward designs help you turn existing customers into your best recruiters.

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Two Types of Participants

MGM rewards two types of participants at once

The key to a successful MGM campaign is designing referral rewards that motivate M1—and missions that engage M2.

Referrer M1
Usually an existing customer, member, or friend of the brand—they bring new people into your campaign and earn a referral reward when it succeeds.
Referred Friend M2
A friend who hasn't purchased yet, or a lapsed customer—once they accept the invite and complete the campaign, they earn a new-customer reward.
Diagram of the MGM referrer (M1) and referred friend (M2) mechanism
Three MGM Modes

Choose the MGM mode that fits your goal

Each mode drives acquisition differently—mix and match to fit your strategy.

1
Refer Reward
Turn on Refer Reward inside any existing campaign module—when a referred friend completes the campaign, the referrer earns another chance to win. The fastest to set up, and a fit for most campaigns.
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2
Dual-Module Mode
Run the M1 referral-reward module and M2 new-customer mission module side by side—design and track each independently for the most precise audience segmentation.
Explore Dual-Module Mode →
3
Voting Contest
Entrants rally friends to vote for a chance to win, putting your brand in front of a brand-new audience while you enjoy free word-of-mouth—ideal for reaching new customers beyond your existing list.
Explore Voting Contest →
Mode 1

Turn on your campaign's Refer Reward

To boost social reach, every MGM-ready campaign module comes with Refer Reward built in. Based on past campaigns, friend shares typically drive 15-30% more social traffic. Once a referred friend completes the campaign, the referrer earns another chance to win, with a prize pool you can run independently or share with the main campaign.

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Flexible reward timing
Combine Entry Rewards and Tiered Rewards—the more friends referred, the richer the rewards unlocked
Flexible prize pool setup
Share one prize pool to maximize reach, or run separate pools to reward each role differently
Native multi-platform sharing
Native support for LINE cards and FB Messenger reaches customers through the social channels they already use
Mode 2 · M1

M1 referrer reward design

Feversocial's Refer-a-Friend module is built to manage rewards for every successful referral

Combine two reward formats

Use an Instant Reward for every successful referral, a Tiered Reward once referrals hit a target headcount, or combine both with multiple thresholds. Either format pairs with an Entry Reward, a lucky-draw game, or Pick a Prize.

An appealing reward is the key to success

Popular rewards include branded coupons, loyalty points, full-size products or free gifts, LINE POINTS or gift cards, exclusive tech giveaways, and VIP events—rewards need to be appealing, useful, or rare to truly motivate referrers.

Match the reward to your product

How motivating a discount coupon is depends on purchase frequency—an M1 referrer may stop sharing after just 1-2 rounds. But practical gifts like consumables or accessories are far more appealing to an M1 who already owns the product.

Tiers and points systems

To drive repeat sharing, pair referrals with a Tiered Reward (rewarding by number of successful referrals), a points system, or contest prizes—scarce rewards that appeal to member pride are the most effective at sustaining ongoing shares.

Mode 2 · M2

M2 friend mission design

Match mission difficulty to your product's price point and audience to maximize completion rates

Friend-Gift Coupon—exclusive offers sent by M1

Existing members send coupons directly to friends, creating buzz around an offer that's only available through a friend—driving more people to ask if they can get a Friend-Gift Coupon too.

Product Trial—M1 introduces M2 to your brand

For high-ticket products or ones that need in-store consultation, let members invite friends to book a trial—for example, an existing car owner invites a friend to a test drive, earning a free maintenance service as their referral reward.

Product Education—M1 shares the knowledge

Create an educational article or myth-busting content and let members easily recommend it to friends, who read, watch a video, or answer questions—helping M2 get to know your brand.

Precision Audience Quiz—M1 finds the right fit

Friends know each other's preferences best—design a quiz that has new customers answer a few questions before recommending the right product. Also supports Purchase Reward missions: friends complete the mission by registering their receipt number and referral code after buying a qualifying product through any channel.

Off-Site Action Integration

If the M2 mission is an off-site action like member sign-up or app download, connect it via API to log successful completions. We already offer an MGM new-customer sign-up module for CYBERBIZ and SHOPLINE—any store on these platforms can upgrade instantly, and we're happy to discuss custom integrations too.

Explore Dual-Module Mode →
Mode 3

Voting contest's Self-Driven Vote Rally

Ever thought of a Voting Contest as an MGM campaign? M1 is the entrant, who rallies friends (M2) to vote for a chance to win. M2's only task is to vote, but doing so introduces them to your brand through a friend's entry—another way MGM turns members into a channel for reaching new customers. Voting Contests are great at grabbing attention, letting you feature your products while earning free word-of-mouth.

Explore Voting Contest →
Entrants bring their own vote-rallying energy
M1 proactively invites friends to vote in pursuit of the win—all the marketing momentum comes from participants themselves
Reach brand-new audiences
M2 only has to vote, but discovers your brand through a friend's entry—the most natural way to drive new-customer traffic
Full contest management
Our photo and video voting contest modules give you complete backend control—from submission and review to voting
FAQ

Frequently asked questions about MGM campaigns

The most common concerns about referral marketing—and how Feversocial's design addresses each one

Won't opening up referral rewards invite gaming—people padding numbers or creating fake accounts to farm rewards?+
It's a concern every referral mechanic faces. We recommend designing with Tiered Rewards—rewards unlock in stages based on cumulative successful referrals, rather than paying out without limit on every single referral, which naturally discourages gaming the system. You can also require LINE or phone-number verification at login so each account is tied to a unique identity, reducing the chance of fake accounts re-entering the campaign.
Will existing customers feel awkward or pressured asking friends to refer them?+
Consumers are far more willing to share a “gift for a friend” than to “advertise for a brand.” Feversocial's Friend-Gift Coupon mechanic frames the reward exactly that way—an exclusive offer M1 gives a friend, not just a discount code. That reframes the motivation from “selling for the brand” to “sharing something good with a friend,” easing social pressure on the referrer and fitting naturally with how much Taiwanese consumers already rely on word-of-mouth from people they trust.
If the M2 mission is too demanding (like requiring a purchase), will completion rates suffer?+
Yes. Match the M2 mission to your product's price point and purchase barrier—for high-ticket or unfamiliar products, start with a lighter mission like sending a coupon, booking a trial, reading content, or taking a quiz. Build interest first, then guide toward a purchase; completion rates run much higher than asking for a purchase upfront.
With ad costs climbing, can MGM actually lower acquisition costs?+
Compared with ever-rising ad and push costs, MGM redirects your budget into referral rewards for existing customers—one investment that keeps generating word-of-mouth traffic while boosting member engagement and loyalty. Past campaigns show friend shares typically drive an extra 15-30% in social traffic, and most consumers already trust a friend's recommendation more than a brand's own ads.
Do I need custom integration to enable sharing channels?+
No. Every MGM-enabled module natively supports sharing through LINE cards and FB Messenger, automatically showing the apps each customer already uses—the most direct way to reach their friends in a market where LINE has such deep penetration.
Can MGM track acquisition through an external website or app?+
Yes. Feversocial's OCEP platform supports off-site action tracking—connect via API to log off-site actions like member sign-up or app downloads as successful M2 completions. We also offer an MGM new-customer sign-up module for CYBERBIZ and SHOPLINE stores, ready to upgrade to instantly.
Join our own MGM campaign—refer your marketing-industry friends to Feversocial
MGM takes your acquisition strategy to the next level
Instead of paying premium ad costs, put that budget into MGM referral rewards for your existing customers—boost engagement, build loyalty, and create a word-of-mouth traffic pool that keeps growing.
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