Refer Reward

Give every participant a reason to share

Turn on Refer Reward with one click and boost your campaign's reach and participation through social recommendations. Most consumers trust a friend's recommendation more than brand-funded ads—so every share becomes the most natural way to spread your campaign.

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Why Refer Reward Works

A friend's recommendation beats an ad

80%
of people would rather join a campaign a friend recommends than one a brand runs on its own
91%
of Taiwan consumers say they trust a friend's recommendation the most*
That's why spreading your campaign through social media matters so much. The good news: every Fever campaign module comes with a built-in Refer Reward mechanism that encourages participants to invite friends to join the same campaign. When your existing participants do the inviting, it feels more natural and more convincing than brand-funded ads—driving stronger reach and better results.
*Source: LinkedIn, "The Whispering Power of Word-of-Mouth in Taiwan." For reference only.
Reward Timing

Every module supports Refer Reward

Choose how you reward participants, with two reward-timing options to mix and match

Reward timing settings: Entry Reward and Tiered Reward
Instant Reward
Every successful referral (per friend) earns a fixed reward. For example, invite 5 friends and get 5 chances at Poke a Prize.
Best for: campaigns that reward participants for inviting again and again
Tiered Reward
Reach a set number of referrals to unlock that tier's reward. For example, 3 referrals unlock the Lucky Wheel, and 5 unlock Pick a Prize as well—the more friends invited, the richer the rewards.
Best for: campaigns designed with tiered incentives to drive up referral counts
Available on: every module supports Refer Reward (except Contest and Special modules)
Learn More About the Reward System →
Reward Logic

Shared or independent, your prize pool, your way

Skip the guesswork on prize distribution. Choose a shared or independent prize pool based on your marketing goals, so every campaign matches your budget and target audience.

Shared and independent prize pool settings
Shared Prize Pool
Referrer and referee get the same reward—for example, both receive a coupon—maximizing reach within a limited budget
Independent Prize Pool
Referrer and referee get different rewards and formats—for example, the referrer enters a draw for an iPhone while the referee plays a scratch card for a coupon—so rewards match each audience's needs
Sharing Flow

Fully customizable sharing, all in one place

From visuals and copy to sharing channels, everything adapts to your brand and how Taiwan consumers actually share

Fully Customizable Sharing Flow

Design your own share button, share prompt, and share message—adjust the visuals and copy to match your brand and seasonal campaigns. The system also automatically pulls in the referrer's social profile name, adding a personal touch to every share.

Multi-Platform Sharing Integration

Native support for LINE card sharing, FB Messenger, and other private social channels—the device automatically surfaces the apps consumers already use. In a Taiwan market where LINE penetration tops 90%, this is the most direct channel for reaching friend networks.

Sharing Flow Screens
Share button example
Share button example
Appears on the campaign results page—tap it to bring up the share message
Share prompt example
Share prompt example
Automatically pops up on the results page, reminding consumers to invite friends to join
Share message example
Share message example
Visuals, buttons, and backgrounds are all fully customizable
Sharing Platform Screens
LINE card example
LINE card example
Sharing a holiday-themed Lucky Wheel campaign with friends
FB Messenger example
FB Messenger example
Sharing a Christmas Personality Quiz campaign with friends
Device share-target picker example
Freely choose who to share with
The device defaults to showing the apps consumers use most

Performance reports and leaderboards that surface your best KOCs

Referral analysis and leaderboards quantify every share

The "Referral Analysis" dashboard lets you check every participant's referral count anytime
The "Top Referrals" leaderboard surfaces your brand's strongest advocates—people with real social influence and a valuable asset for your brand
"Average Successful Referrals" is a key indicator of the trust and recognition your brand has earned
More successful referrals signal stronger consumer goodwill and a greater willingness to recommend your brand on their own
Top Referrals leaderboard
Top Referrals leaderboard
Average Successful Referrals report
Average Successful Referrals report
Related Features

Turn friend referrals into new prospects

Refer-a-Friend Module—turn friends into your best recruiters
Plan referral tasks and tiered rewards so members and friends spread your campaign for you—inviting more people to register as site members or add your LINE Official Account. No added marketing spend, and you can reward different levels of task completion to convert more prospects.
Learn More About the Refer-a-Friend Module →
Reward Games and the Reward & Prize System
Fever's powerful reward and prize system makes it easy to set up instant rewards (like redeemable coupons and unique passcodes), manage post-campaign drawings, send winner notifications, and collect winner contact details—compatible with every module.
Learn More About Reward Management →
Choose Fever, launch your marketing plan today
No coding required—turn on Refer Reward and make every participant a promoter for your brand.
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