OCEP: The Open Customer Engagement Platform built for your MarTech stack
Turn Scattered Data Silos Into Your Strongest Engagement Core
OCEP simplifies complex identity authentication and data integration.
Focus on creating exceptional experiences—turn every interaction into a brand asset you can put to work
Three open interfaces:
The key bridge to your MarTech stack
As the diagram shows, these three open interfaces—identity integration, data integration, and channel integration—sit at the outer ring of the OCEP platform
They're the outward-facing connectors that link your MarTech stack—your membership systems, data platforms, and marketing channels—seamlessly to OCEP's six core modules, keeping data flowing freely between the two and maximizing the value of every interaction.
Meet customers where they already log in
A broken experience is where churn begins. OCEP supports multiple identity sources, so members can join in with zero friction—whether they're on your website, your app, or social—building one clear, unified customer profile.
Your own membership system
Members are a brand's most valuable asset. OCEP connects to your existing membership system via API, so customers can sign in with the identity they already have—no re-registering required. Every interaction maps straight back to the same member ID.
Leading social platforms
Turn a massive social following into private members your brand can recognize and talk to directly. OCEP makes it easy to enable LINE or Facebook login, lowering the barrier for new customers to join in—the best starting point for turning public traffic into high-value brand assets.
Leading e-commerce platforms
Stop running e-commerce operations and member engagement as two separate systems. OCEP integrates deeply with leading platforms like SHOPLINE and CYBERBIZ, so you can launch "members-only" campaigns and credit coupons directly to member accounts—creating a smooth path from interaction to purchase.
Turn interaction data into your next business insight
Break down data silos. OCEP syncs the valuable insights your interactions generate to your core systems instantly and automatically—powering real data-driven decisions instead of slow, manual reporting.
Real-time webhook sync
Capture your customers' "intent signals." When a customer leaves a preference tag during a campaign—like a quiz result or a poll choice—OCEP writes that data straight back to your CRM or CDP in real time via webhook.
Two-way API sync
OCEP can query your own systems—like a CRM or POS—to check member eligibility, and your external systems can query, add, or deduct points from OCEP in turn, forming a solid foundation for gamified loyalty programs.
Third-party performance tracking
Measure every marketing dollar with precision. OCEP fully supports sending key conversion events—like completing a survey or claiming a coupon—to analytics platforms server-to-server, so you can clearly attribute ad performance and keep optimizing your ROI.
Make interaction part of your brand experience
The best tools are invisible to the people using them. We offer multiple embed options, so OCEP's interactive features blend naturally and seamlessly into your most important brand touchpoints—your website or your social channels.
Custom subdomain & promo plugins
Whether you present a full campaign page on a custom subdomain (CNAME), embed the game as a plugin in a page section, or grab attention with a pop-up, every option blends seamlessly into your website design.
In-app browser auto-login
Remove every unnecessary point of friction for your app members. OCEP supports auto sign-in via the In-app Browser, so members never have to re-enter their credentials when they tap a push notification—boosting participation among your core members.
Instagram bot integration
Turn one-off social buzz into a brand asset you can nurture long term. OCEP integrates with Instagram task bots to automatically DM fans who complete a task, guiding them straight into member registration.
