Website visitors are your most promising leads, but almost none of them buy on their first visit. Is there another way to capture their interest before they become customers?
There is. Embed one of Feversocial's engaging promo plugins with a reward incentive, and invite those prospects to become "light" members first, while they get to know your brand, site, and products along the way. From there, you can follow up with a newsletter or retargeting ads, and convert them once the timing is right.
The concept behind a promo plugin is simple: build your social campaign with a Feversocial promo module, then "embed" it directly into your own site — in any placement or page on your e-commerce store, website, or blog.
Feversocial's plugin renders the campaign's interactive elements to fit whatever placement you give it. Powered by JavaScript, visitors can enter the campaign right on your site, then keep browsing afterward.
Best for: brands and businesses running a content site, e-commerce store, or blog
*Using the plugin requires completing a custom subdomain (CNAME) setup first
If your site is mostly static articles or product listings, running a campaign gives visitors a reason to stay longer. Whether it's voting for a favorite product, taking a quick quiz, or sharing a photo of themselves using your product, campaigns make visitors want to engage—and make your site look a lot more popular. Along the way, you'll also learn more about what your customers like and think.
Pair your campaign with an incentive—like a coupon or a lucky draw for everyone who enters—to invite visitors to leave their contact details, so you can follow up with more marketing messages and offers. If you connect member login through the OCEP Enterprise Plan, you can also use the campaign to guide prospects into registering as members.
When visitors enter your campaign, they can share it to Facebook or LINE, spreading the word to their friends and boosting your campaign's visibility. Even better, if you use the full-page plugin to embed your campaign, every shared link brings new visitors straight to your website.
After finishing the campaign, visitors stay on your website instead of being redirected to Facebook, LINE, or elsewhere. Pair it with a shopping incentive, like a coupon or a discount code, and you can encourage them to use it right away.
Every Feversocial module can be embedded into your page as a plugin
Visitors can enter the campaign right where they are — try it out below