Skill Challenge Module

Memory Game

Build a Memory Game for your brand

Sharpen customer recognition through visual cues

A memory-matching card game where every card face becomes your product or brand visual. As players match pairs, they build lasting visual recall, making this a strong tool for brand recognition and product promotion.

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Three key advantages of skill-based games

Lucky draw modules are built for fast reach and instant rewards. Skill-based games fit scenarios that call for longer engagement, deeper brand impressions, or rewards earned only after clearing a challenge. Here's where skill-based games deliver the most value:

Deepen brand memory

To clear the challenge, customers stay focused on your brand objects and product visuals for 60+ seconds, real, deep engagement.

Increase reward value

Rewards or coupons earned through skill create a stronger sense of ownership, driving far higher conversion than a random giveaway.

Improve engagement quality

The challenge mechanic filters out low-intent traffic, so your budget reaches highly engaged customers and builds a data asset worth keeping.

Features

1. Fully customizable visuals for fast branding

Design every screen to match your brand, from the opening cover page, to the front and back of each card, to the success and failure screens. Customizable visual elements for the Memory Game include:

  • Cover page: Freely adjust the image, headline, and button
  • Play screen: Design the card layout and card style
  • Results page: Show a different screen for success and for failure

2. Fully adjustable game mechanics

The dashboard gives you full control over game rules, so marketers can tune every setting to match campaign goals:

  • Starting screen: Two options——start directly with all cards face-down, or reveal every card face for 5 seconds before play begins
  • Card limit: Use up to 10 pairs of cards (20 cards total)
  • Mistake limit: Once a player hits the mistake limit, the failure screen shows immediately
  • Time limit: A countdown starts once the game begins; even with this off, the system still logs play time
  • Play limit: Let players retry after their first attempt, or give them just one shot

3. Vary the design within a matching pair

To help fans remember your products or services faster, try this:

  • Put a product photo on one card and the product name on its pair
  • Put an FAQ on one card and the answer on its pair

4. Reward only on success, for a real challenge

Want rewards to go to your most engaged fans, loyal users, and genuinely invested players? Turn on the "Win Only on Success" setting when editing a prize, and players must match every pair correctly to unlock a prize or lucky draw entry.

Pro tip: Add a refer reward to spread the challenge automatically

Brands can turn on the Refer Reward feature to prompt customers to invite friends into the challenge for extra plays or rewards, delivering 1+N exponential reach at zero ad spend.

Demo

Select either demo above to try it here

Memory Game case studies

  • Ready to win your customers' golden attention with a Memory Game?

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