Don't let your foot traffic just walk by
OCEP helps brands build a complete OMO loop — from online coupons that drive customers in-store, to on-site game-based recruitment. It connects the On-Site Helper, Digital Coupon Wallet, and IG Bot, integrating seamlessly with LINE and your membership system to turn every on-site interaction into a lasting owned-audience asset.
Is your OMO program actually winning customers over?
Ditch one-way push notifications and forgettable point-collecting—build real connection through experience.
Built around transactions
(Traditional POS)
- Experience Functional (coupons/points)
- Incentive Discounts
- Relationship Purely transactional
Built around social following
(Generic Chatbot)
- Experience One-way (friend add)
- Incentive Welcome gift
- Relationship Surface-level fans
Built around experience
(OCEP Recommended)
- Experience ✓ Entertaining (games/prize draws)
- Incentive ✓ Fun and surprise
- Relationship ✓ Engaged superfans
From traffic to retention: Activate every OMO touchpoint
Online coupons drive traffic, in-store spend wins prizes
Build a complete shopping loop. Send interactive e-coupons online to bring customers in-store; after checkout, staff scan and redeem with the On-Site Helper and unlock a prize draw (like a spin-the-wheel for qualifying purchases). Rewards are automatically linked to the customer's Digital Coupon Wallet, giving them a reason to come back.
See Retail OMO in ActionA 3-minute game turns passersby into members
In a crowded expo hall, skip the hard sell—a fun spin-the-wheel or slot machine stops visitors in their tracks. Complete LINE or membership sign-up on the spot and capture leads, tagging each prospect's interests so your post-show remarketing stops guessing.
See the ASUS NFC Treasure Hunt Case StudyMission challenges and IG shares ignite event buzz
Turn your venue into a scavenger hunt. A multi-mission wall guides guests to photo spots around the event, paired with the IG Bot to encourage Stories uploads. The system auto-detects posts and DMs a reward link, so on-site buzz spreads on social in real time.
See the Cake Expo Treasure Hunt Case StudyThree flexible ways to verify in-store purchases
For purchase-to-win campaigns, OCEP matches you with the purchase verification method that fits your resources and operations.
On-site helper
Lightest SetupStore staff scan the customer's QR code with a tablet or phone to redeem and award prizes.
Receipt registration
AutomatedCustomers upload their own receipt, and the system automatically checks the purchase amount and qualifying items.
POS integration
Most RigorousThe most rigorous option. Connects directly to POS transaction data for real-time prize eligibility.
Turn passing foot traffic into a lasting owned audience
Don't let customers forget you the moment they walk away. Start building your OMO experience today.
