Introducing the Passcode Feature
Gate entry with a one-person, one-passcode system—pair it with social or member login, or use it standalone, for campaigns that are more flexible and more exclusive.
What can Feversocial’s Passcode Feature do?
Two Passcode formats to choose from
- Generate unique 7-digit random passcodes → participants enter the code on the campaign page to join.
- Generate a passcode short link → clicking it takes participants straight to the campaign page with the code already filled in—perfect for personalized SMS or email.
Bulk-generate and download passcodes to send through other systems, or use Feversocial’s On-site Promo Assistant and IG Bot to generate one instantly for each participant.
Preview after generating passcodes in the admin panel
More flexible eligibility rules
- Use it as an eligibility gate for any campaign module.
Anyone with a valid passcode can join—the code is what counts, not the person. - Combine it with login for layered eligibility.
For example, require Facebook, LINE, or member login plus a passcode before anyone can join—tightening eligibility even further. - Pair it with Feversocial’s On-site Promo Assistant tool.
Generate a passcode QR code on an in-store tablet in real time so customers can scan to join. - Pair it with the Message Center’s IG Bot.
When customers interact with your brand on Instagram, the bot can DM them a passcode campaign link.
How to use Passcodes to build customer-exclusive reward campaigns
Use case 1: In-person events — enter a Passcode to qualify for the on-site raffle
Brand parties, seminars, even year-end galas often run a raffle to liven things up. Traditionally that meant hours of work—building guest lists, setting up a prize box, printing tickets. A passcode does away with all of that, while capturing every participation record in your admin panel as valuable data for your next campaign.
Scenario: You’re hosting a VIP presale event. Send eligible members an invitation card with a unique passcode in advance—on the day, attendees check in and enter the raffle with that code.
Entry invitation card
Enter the passcode
Join the raffle
Use case 2: Cross-brand partnerships — limit entry to your partner’s high-value members
Cross-brand partnerships are all about tapping into your partner’s customer base to reach new audiences. But if the campaign URL gets shared around, off-target visitors can crash the party. A limited set of passcodes lets you offer your best deals with confidence, and one code per person makes it easy to measure how the partnership performed.
Scenario: You’re a luxury hotel offering a limited run of stay vouchers as a member perk for a partner brand. Your partner sends the passcodes you provide to eligible members—only those who receive a passcode can redeem the exclusive voucher.
Filter a target list and send the passcode short link
Click the link with the passcode already filled in
Land on the campaign page
Use case 3: Purchase rewards on packaging — solve the no-e-invoice problem with retail partners
Rewarding customers for buying your product with a raffle is a common retail promotion tactic. When a retail partner still uses paper receipts, or doesn’t issue receipts at all, you can’t verify purchases with an e-invoice in real time—but you can still run a purchase-reward campaign by printing a passcode right on the product packaging.
Scenario: You’re a supplement brand sold across independent pharmacies. Print a passcode short-link QR code on the packaging, and every customer who buys the product can be rewarded.
Print the passcode short link on the packaging
Scan the QR code to open the campaign page
Claim the reward
Want to see how it works?
Setting up an online mission challenge is easier than you think—let us help you bring your idea to life.
Passcode Feature — try the flow
Tap “Claim Now” to get a passcode QR code—scanning it fills in the code automatically and takes you straight to the reward game.
Success stories
Want only eligible customers to join your campaign? Try our Passcode Feature
