IG Marketing Bot Suite
Give your Instagram marketing real firepower. Monitor how customers interact with your official account, then automatically DM them an invitation to join your campaign — collecting leads and delivering exclusive offers along the way
What is the Feversocial IG Marketing Bot?
Feversocial just launched a new lineup of task-based IG bots that help brands monitor how Instagram users interact with their official account, then automatically DM them their exclusive Promo URL.
These bots let you respond to and reward fans efficiently, no matter which Instagram channel they use to engage with your brand.
On-demand, plug-and-play bots
Monitor comments on your official account’s Stories, posts, Reels, and livestreams — or catch Stories and hashtag posts where users tag your brand — and reply automatically by DM.
Set a monitoring window and channel to support flash-campaign engagement, and choose whether each user gets a reply once or every time.
Design an eye-catching DM card with your own Promo URL — the title, body text, image, and button are all fully customizable.
Combine it with 20+ Feversocial Promo Modules and the passcode feature to build sign-up forms, limited-time coupon giveaways, lucky draw games, or eligibility-gated campaigns that drive LINE friend adds and membership signups.
How to use the Feversocial IG Bot
Just remember one rule:
When an Event happens, the bot automatically DMs a Mission Link to that person
Which IG #Events trigger the bot?
Trigger: Post & Reels comment reply bot
When an Instagram user comments a specific keyword on your business account’s post or Reel, this bot automatically DMs them their exclusive Promo URL.
See Use Cases
Trigger: Story reply bot
When an Instagram user replies to a Story posted by your business account, this bot automatically DMs them their exclusive Promo URL.
See Use Cases
Trigger: Keyword DM reply bot
When an Instagram user DMs a specific keyword to your business account, this bot automatically sends them their exclusive Promo URL.
See Use Cases
Trigger: Live comment reply bot
When an Instagram user watches your business account’s IG Live and comments a specific keyword, this bot automatically DMs them their exclusive Promo URL.
See Use Cases
Trigger: Story @mention bot
When an Instagram user posts a Story and @mentions your official account, this bot automatically DMs them their exclusive Promo URL.
See Use Cases
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IG @mention bot use cases
Use case 1: Invite fans to your brand celebration — comment a keyword for an instant giveaway link
Reward your loyal fans and reach new audiences with a prize your target audience actually wants. Invite fans to comment a keyword on a specific post to get the Promo URL — one of the lowest-friction Instagram strategies out there. Users just leave a comment for a chance to enter and win.
Example: A skincare brand is approaching its anniversary. It posts a thank-you message to loyal fans on its official account and invites them to comment a keyword. The bot automatically DMs everyone who comments, inviting them into a prize game or giveaway for a limited-edition or exclusive branded item.
Use case 2: Run a flash campaign — reply to a Story keyword for a limited-time offer
Run a one-day flash reward campaign: invite fans to reply with a keyword on your official Story, and they’ll get a limited-time coupon or store credit by DM — a great way to drive foot traffic or membership signups for your online store.
Example: A fashion brand posts a Story on its monthly member day, inviting fans to reply with a keyword. The bot automatically DMs everyone who replies with a code to redeem an e-commerce member discount (configurable as one code per person).
Use case 3: Track KOL performance — compare results across influencers promoting the same campaign
Recruit multiple KOLs to promote your campaign and assign each one a unique keyword and UTM. When their followers DM that keyword to your official account, they get the Promo URL and a chance to enter the giveaway or win a prize.
Example: An e-commerce brand builds a game campaign and wants several KOLs to drive traffic toward a platform coupon. Each KOL gets a unique keyword and UTM source. When their followers DM that keyword to the brand’s official account, the bot sends the game link — and the brand can see exactly how much traffic and how many entries each KOL drove, right from the dashboard.
Use case 4: Get KOLs and fans to share your message — reward reposts to their Stories
Use the Feversocial Image Upload Module to have participants submit a screenshot of their Story as proof. You can also collect participant details with a campaign form, then review eligibility and send rewards from the dashboard.
Example: You’re running an in-person pop-up event. You invite micro-influencers and loyal fans to repost your campaign post to their Stories and @mention your official account. The bot automatically DMs a thank-you to everyone who posts, along with the Promo URL for uploading their screenshot and claiming a reward.
Use case 5: Turn walk-in customers into promoters — reward photos or videos shared to their Story
A genuinely appealing reward encourages customers to promote your physical store or event with their own UGC. People want to show off their coolest side to their Instagram friends, so they naturally capture eye-catching angles and highlights — and the Story format makes IG users even more willing to give you that quick shout-out.
Example: A newly opened restaurant uses a table-top sign to invite diners to photograph their meal, post it to their Instagram Story, and @mention the restaurant. The bot automatically replies, guiding them to add the restaurant as a LINE friend and fill out a satisfaction survey. After completing the survey, the diner gets a free dessert voucher, which staff verify and redeem at the table.
Use case 6: Drive traffic to an off-site campaign — reward UGC and links shared to their Story
Invite participants in an online campaign to share their results — a composite photo, a quiz result, and the campaign link — to their Story for a chance to enter a giveaway or win a prize.
Example: You built a fun personality quiz on your website and want to drive more Instagram traffic to it. People who take the quiz share their result to their Instagram Story, @mention your official account, and add the quiz link. The bot automatically DMs a thank-you to everyone who shares, along with a link to redeem an e-commerce coupon.
Webinar | build your brand’s own IG Marketing Bot
Further reading
Ready to make your Instagram marketing more effective with mission bots?
