Enterprise-grade omnichannel customer marketing system
Feversocial's new OCEP marketing platform lets you run campaigns across multiple channels with one toolkit. Every campaign you launch also feeds fresh data straight into your CRM (Customer Relationship Management) or CDP (Customer Data Platform), growing your member database with every activation.
Every consumer has multiple identities online, which is why brands need to manage different social channels, expand customer touchpoints, and build their own member system to grow an owned audience for retargeting
Feversocial's "open" marketing system, built for multi-channel campaigns OCEP (Open Customer Engagement Platform)
The OCEP platform supports multiple customer identity integrations, including Facebook, LINE, and your enterprise membership system—once connected, any of them can log participants into every campaign. When member login is connected, you can also use membership tier, points balance, or purchase history to control campaign Entry Eligibility. Campaign coupons and points can flow through Account Linking into the member center, and participant data and tags can flow straight back into your member CRM.
Feature 1: Multiple identity login integrations
=Build your own diverse owned audience to lower your ongoing communication costs=
Connect LINE login + add friends: Build a loyal-customer and member channel
Connecting LINE login is mainly about capturing each friend's LINE ID, so you can message them one-to-one and make every dollar of your LINE Broadcast budget count. Feversocial can turn the LINE IDs you collect into an Audience Segment Package or apply Auto-Tagging before handing them off to your chatbot vendor—or push winning coupons and passcodes straight to participants.
Explore LINE Engagement Solutions
LINE app login authorization flow
Connect enterprise member login: Rewards for the right customers only
Facebook fans and LINE friends never truly belong to your brand—your real asset is always your own membership base. Feversocial's marketing modules can connect to your website, e-commerce store, or app member login, and campaign login can also help link a member's LINE friend identity to their membership, so once linked, members never have to re-enter credentials to join activities or use member services in LINE again.
Explore App Member Mini-Game Solutions
LINE friend linked to member identity
Connect your brand's Facebook app login: Capture prospect lists for retargeting
When you run social campaigns to reach new customers, your own Facebook app login can capture Facebook IDs and email addresses—something a page post can never do. The Facebook IDs you collect through your app can then power retargeting and lookalike ad campaigns. Feversocial can apply for a Facebook app on your behalf, or connect to one your brand already uses.
Facebook app login authorization flow
Feature 2: Get a full suite of member promo modules instantly
=Integrate once, and every OCEP promo module and prize game is ready to use=
Feature 3: A built-in points rewards system keeps members engaged
=Systematically reward purchases, brand missions, and positive behavior=
Every promo module can award points
Points Center tracks the full history
Points can be redeemed for prizes or raffle entries
Feature 4: Advanced member data integrations
=Use your enterprise CRM member data to control Entry Eligibility, so rewards only go to the right people=
Membership tier eligibility check
Verify a member's tier before they can enter
Points deduction to enter
Connect to your brand's existing loyalty points system
Other member eligibility checks
Check registration date, purchase history, or on-site behavior events
Feature 5: Reuse campaign data through tagging
=Design different campaign formats to engage customers while collecting data from multiple sources=
1. Collect more customer data through campaigns to grow your CRM (customer relationship management)
Feversocial gives you a complete data-collection platform, so campaign design alone can surface richer customer profile data.
Running campaigns with different login identities lets you collect social IDs like Facebook and LINE IDs, plus the ID mapping created when a member links their LINE friend account. Pair that with campaign forms, and you can gather even more personal information.
Example: Collecting more customer data across 3 campaigns
| 1. Survey | 2. Purchase reward campaign | 3. In-person event registration |
|---|---|---|
| Household type | City of residence | City of residence |
| Occupation | Purchase channel | Child's age |
| Satisfaction | Product line purchased | Favorite campaign type |
Tags can be applied based on campaign entered, results, or survey answers
2. Collect more "soft" data and tags for more personalized retargeting
Ongoing campaigns let you keep collecting and mining data on the same customer—household status, lifestyle habits, and interests—to grow the audience tags in your member database. Feversocial logs every person who logs in and keeps that record for your brand permanently.
Feversocial's campaign tagging system applies tags based on the campaign entered, the result, or a survey answer. You can download the tags for further processing, or use a webhook integration to push them back to your social CRM, e-commerce member system, or CDP (Customer Data Platform) in real time as audience segmentation criteria for your next retargeting campaign.
Feature 6: More member marketing applications, all built and integrated by Feversocial
=Feversocial's flexible modules make it easy to bring more member marketing plans to life=
Modular design supports custom enterprise requirements
Feversocial turns the market's most effective marketing tactics into modules anyone can use. From building game modules to connecting reward fulfillment, you get your own member marketing platform without carrying the cost of developing or maintaining an entire system.
On top of the core platform, Feversocial can also customize and integrate with other systems for you:
- Wearable device app data integration
- Member MGM (member-get-member) mission design
- Member badges and leaderboards
- Product review and UGC (User-Generated Content) channels
There's even more you can build—don't let your imagination be the limit.
Ready to build your own member marketing platform, fast?
Talk to Sales About OCEP Enterprise PlanOCEP marketing platform case studies
