2024 Feversocial online webinar

Build customer-exclusive engagement with OCEP

Run any marketing playbook — turn casual shoppers into loyal customers

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Watch the webinar

Feversocial's all-new Open Customer Engagement Platform (OCEP)

This year we've added an Earn Points feature, an MGM Referral (Refer-a-Friend) word-of-mouth rewards program, an advanced receipt module, and on-site interactive tools — giving you an even more complete cross-channel engagement toolkit.

In this webinar, we'll share highlights from customer success stories and data integrations with other MarTech partners, so your brand can run a smoother omnichannel customer program this year, with the flexibility to collect, forward, and reuse campaign data.

Feversocial's OCEP platform helps brands convert casual shoppers into loyal customers

Who this webinar is for

Brands and businesses running membership programs through LINE, mobile apps, POS, or their own e-commerce site, looking for more ways to reach customers

Teams that want to use digital tools in physical venues to recruit members and build more engaging customer experiences

Brands that want an MGM Referral program for loyal customers, growing their audience by turning existing customers into new ones

Brands that want their member points to do more than reward purchases or offset spending

Teams with a CDP/CRM already in place who want more ways to collect customer profiles and expand their Auto-Tagging

Webinar agenda

Click a timestamp to jump to that clip

Opening
0:00Why brands need to keep engaging customers
4:50Feversocial's engagement tools span channels, audiences, and departments
Connect — turn passive into active: recruit casual shoppers across every touchpoint
6:30Feversocial's OCEP platform connects social media to your e-commerce site and member app, unifying OMO (online-merge-offline) campaigns
12:14Case study: a bubble tea brand's scratch-and-win game drives online traffic to physical stores
13:43Case study: a consumer electronics brand finds new audiences with a photo-upload campaign
15:20Case study: a snack brand recruits members through retail receipt integration
17:20Case study: a skincare brand rewards purchases with passcodes
18:30Using Feversocial's Points Center to connect campaign schedules
Engage — give your VIPs the best: build exclusivity and win over your loyal customers
30:40OCEP supports custom eligibility rules and integrations, unlocking new marketing scenarios
34:10Case study: Philips home appliances' omnichannel marketing
41:15Case study: linking a brand app's member mini-games with reward account linking
46:35Partner spotlight: take!'s in-store sampling kiosks team up with Feversocial to help brands recruit e-commerce members
48:29Partner spotlight: GOSU's segmented LINE friend campaigns connect to Feversocial's lucky draw games
Integrate — partner with MarTech: break through membership growth barriers with integrations
1:07:47Partnering with MarTech to break through membership growth barriers
1:08:35Forwarding retail receipt data to WishMobile's membership management system
1:09:44Auto-updating customer data from campaign form fields with AccuHit CRM
1:11:42New feature: Fever campaign review and Award Notification subscriptions, now via LINE Notify
Feversocial's 2024 product roadmap
1:13:14Tagging system, third-party game integrations, and generative AI mini-games

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