Challenge Module

Magic Cup

A classic cup-guessing challenge that locks in attention through every shuffle

Magic Cup is the classic cup-guessing game, and it puts players' focus to the ultimate test. Swap in your product or logo as the “target” to hold attention through every shuffle. It's built for moments when you need customers to form a deep impression of a single product—hero product launches, packaging refreshes, new product pushes. Lock your brand into memory, and turn focus into action.

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Three advantages of skill-based games

Lucky draw modules are built for fast reach and instant rewards. Skill-based games are built for longer engagement, deeper brand impressions, and rewards that unlock only after players clear a challenge. Here's where skill-based games win:

Deepen brand recall

To clear the challenge, customers keep their eyes on your brand's objects and product icons for 60+ seconds—real, deep engagement.

Boost perceived reward value

Rewards and coupons earned through skill feel like they were won, not handed out—and that sense of ownership drives conversion rates far above random giveaways.

Sharpen conversion quality

The challenge mechanic filters out low-intent traffic, so your budget reaches highly engaged customers and builds a data asset that actually pays off.

Features

1. Fully customizable visuals for instant branding

From the game background to in-play elements and the win/lose screens, every visual can be designed to match your brand identity and color palette—for a Magic Cup experience that feels fully on-brand. Elements you can customize include:

Cups: Swap in a branded gift box, product packaging, or any branded container—the object players track with their eyes.
Ball: Feature your hero product, mascot, or logo—the brand focal point players lock onto for the entire game.
Correct/incorrect feedback images: Upload your own branded visuals so every right or wrong guess reinforces your brand.
Lives: Customize the icon that represents remaining lives—hearts, batteries, shields, or your own brand icon—to keep the visuals consistent.

2. Freely adjust difficulty and win conditions

The admin dashboard gives marketers full control over game rules to match any campaign goal:

Time limit: Set a countdown—shorten it to add urgency
Win threshold: Set how many correct guesses it takes to win, and control how hard the challenge feels

3. Locked-on focus that cements packaging details

Module-Exclusive Experience

To win, players can't look away from your brand's target object—and as the shuffle speeds up, they're forced to sharpen their focus and actively track every detail of the product. That escalating, high-intensity visual lock-in cements your packaging and product details in memory long after the game ends, far more effectively than passive exposure from static ads.

Best for Hero Product Launches Packaging Refreshes New Product Pre-Launch