Challenge Module

Highway Dodge

A playful dodge game that trains players to spot risk

Highway Dodge trains players to spot risk, reinforcing the idea that success only comes from avoiding the wrong choice. It's built for moments when you need customers to buy into a safety claim—ingredient safety campaigns, safety education, and competitor comparisons all drop right in. The gameplay embeds your message so recognition turns into real trust.

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Three advantages of running a skill game

Giveaway modules are built for fast reach and instant rewards. Skill games are better suited to longer engagement, deeper brand impact, or rewards that unlock only after players clear the challenge. Here's where skill games really deliver:

Deepen brand recall

To clear the level, customers have to focus on your brand assets and product icons for 60+ seconds—real engagement, not a glance.

Raise the perceived value of rewards

Rewards and coupons earned through skill feel owned, not given—and that sense of ownership converts far better than a random giveaway.

Improve engagement quality

The challenge mechanic filters out low-intent traffic, so your budget reaches highly engaged customers and builds into a genuinely valuable data asset.

Features

1. Fully customizable visuals for fast branding

From the player's car to the road itself, every visual element can be swapped for your brand assets—so the whole dodge run carries your message. Highway Dodge lets you customize:

Player vehicle: Swap in a branded car, a mascot-shaped vehicle, or any image that represents your brand, and freely adjust its display scale so your assets always look their best on screen.
Obstacle vehicles: Set them as harmful-ingredient icons, competitor cars, or risk symbols, with the same freedom to adjust scale—so every successful dodge reinforces the memory of avoiding the wrong choice.
Road background: Upload your key visual or campaign scene to build a fully immersive brand world.
Lives: Customize the icon that represents remaining lives—hearts, batteries, shields, or your own branded icon—to keep the visuals consistent.

2. Freely adjust difficulty and pass thresholds

The dashboard gives marketers full control over game rules, so you can tune everything to fit your campaign goals:

Time limit: Set a countdown—shorten it to add urgency
Pass score: Set how many successful dodges are needed to clear the level, controlling overall difficulty

3. Avoiding the wrong choice feels like winning

Module-Exclusive Experience

Obstacles can represent harmful ingredients, competitor products, or risky behaviors. Every time a player dodges one, they reinforce the memory of what to avoid—not because you told them it's bad, but because they chose to dodge it themselves. Road speed and obstacle density ramp up automatically over time, keeping customers fully engaged, so your brand message sinks in throughout the experience and turns knowing into believing.

Best For Ingredient Safety Campaigns Safety Education Competitor Comparisons