Lucky Draw Game Module

Lucky Wheel

Online prize wheel game—no code required

Lucky Wheel is Feversocial’s live prize-draw tool. Real-time spin excitement turns browsers into participants at every key moment—before checkout, on the shop floor, or right after someone adds your LINE account. No coding needed: upload your prize images and the system builds the wheel graphic for you. Connect member login, and every spin becomes CRM data.

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Real Platform Data

1,000+ campaigns. Let the data speak.

Based on paid brand campaigns run on the Feversocial platform, 2021–2025

1,200+ brand campaigns
using Lucky Wheel

53% average participation rate
(entries ÷ page visitors)

10x+ average spins per person
when multiple entries are allowed

2,000+ average entries per campaign
with member/LINE login enabled

2000+ average coupons issued per campaign
with login enabled

150,000+ entries in
the largest single campaign

* Source: Feversocial platform data, paid customer campaigns, 2021–2025

Best Use Cases

Three moments where the wheel converts best

From e-commerce to brick-and-mortar stores, these are the moments the wheel performs best

E-Commerce——One Last Nudge Before Checkout

Add the wheel to your cart page or reminder flow to give hesitant shoppers one more reason to stay—“spin again.” Instant discount codes drive checkout conversion directly.

Boosts Checkout Conversion

In-Store——Scan to Spin

Put a QR code on a table tent or poster and customers can spin on the spot—no app download required. The instant, in-person experience keeps shoppers in-store longer and boosts repeat-purchase intent.

Elevates the In-Store Experience

LINE Member Growth——Add a Friend, Win a Prize

Require a LINE Official Account follow before spinning, and every entry becomes a member record. Connect LINE login and you can retarget with precision—turning one-time players into long-term members.

Grows Your LINE Friend Base

Features

1. Fully customizable wheel design

Customize the spin button, background image, and even the wheel face itself—so the whole experience matches your brand identity.

Add as many prizes as you want. Whether it’s a color wheel for makeup shades or a flavor wheel for food and drinks, every slice can carry its own offer.

2. Award any prize type—e-commerce and O2O

Mix and match prize types to fit your use case: shippable gifts, in-store redemption vouchers, online discount codes, or unique passcodes. For in-store redemption, the system generates a barcode and QR code your staff can scan. If your online store accepts passcodes, you can set a redemption URL on the coupon. For prizes that need to be shipped, use the winner form to collect exactly the fields you need.

Set coupons to expire X days after they’re issued to create urgency.

3. Set your own prize count and win rate

Set the quantity and win rate for each prize individually—just make sure the probabilities add up to 100%.

When a prize runs out, its odds are automatically redistributed across the remaining prizes—so no one ever lands on a prize that’s already gone.

4. Recruit friends and members with surprise rewards

Connect Facebook, LINE, or member login and limit each person to one spin—perfect for rewarding new friends and members while controlling your marketing budget through win-rate settings.

Set it up once and run it indefinitely: skip the end date and coupon limit, and turn this into an “evergreen” wheel you keep live in-store long term.

5. A daily spin that keeps buyers coming back

During peak periods like New Year, anniversary sales, or 11.11/12.12, run a limited-time “one spin a day” campaign on your website or app to drive the same daily check-in effect and bring customers back.

6. Run low-barrier, on-the-spot reward campaigns in-store

Pair it with the On-site Promo Assistant: staff generate a one-per-person QR code from a tablet or phone, and customers scan it to enter on their own device. Every code is tied to the staff member who issued it, and you can cap entries per person. If login is enabled, prizes are automatically credited to the member’s account—so customers don’t have to redeem on the spot and can come back later, giving you more flexible redemption.

Learn About the On-Site Promo Assistant

3 no-code steps to launch your prize wheel

No engineers to write the wheel logic, no designer to lay it out—build the whole campaign yourself from the dashboard.

1

Upload prize images, and the system builds your wheel

Drop your prize images into the dashboard and the system lays them out into a complete wheel. Swap the wheel face, spin button, and background for your own brand visuals—add as many prizes as you like, from cosmetic shades to menu flavors, each with its own offer.

2

Set quantity and win rate for each prize

Set the quantity and win rate for each prize independently, as long as the probabilities add up to 100%. When a prize runs out, its odds redistribute automatically across the rest—no one ever spins into a prize that’s gone.

3

Choose entry eligibility to decide how much data you collect

Let anyone play without logging in, require a LINE Official Account follow, add Facebook login, or connect your own member system. This is the step that decides whether the campaign just drives entries—or turns every spin into an identifiable member record.

Once it’s built, embed it on your website, add it to your LINE Rich Menu, or post a QR code in-store for customers to scan and play. The same wheel can also be embedded in your app for a daily-spin campaign.

❓ FAQ

Everything you might want to know about Lucky Wheel

How many prizes can I set up on Lucky Wheel?

There’s no hard limit, but platform data shows most customers land on 4–6 prizes. Add too many and the wheel’s slices get too small, hurting the visual experience—4–6 is the sweet spot for prize variety without sacrificing clarity.

What happens when a prize runs out—where does the wheel land?

Feversocial’s smart draw logic automatically removes prizes that are sold out and rebalances the odds across what’s left, so no one ever lands on an empty slot. If every prize runs out, the campaign stops automatically. To keep it running the full period, we recommend setting one unlimited “consolation prize” or “thanks for playing” slot, so late entrants never hit a dead end.

What’s a reasonable way to set the win rate on Lucky Wheel?

For how to balance budget control with user experience when designing your odds, see Feversocial’s probability setting guide for the lucky draw game module.

Can I limit spins to LINE friends only?

Yes. Feversocial offers several eligibility settings——for example, requiring a LINE Official Account follow before spinning, or connecting your member system to limit entries to newly registered members only. That turns every spin into a precise member-acquisition tool instead of just traffic.

Can I limit it to one spin per day?

Yes. The dashboard supports a daily reset, giving each user one spin per day. It’s a common way to build an “evergreen” campaign——e-commerce and chain restaurant brands often use this model to bring users back every day and build repeat-purchase momentum.

What login and data-collection methods are supported?

Guest entry with no login, LINE Official Account, Facebook, or your own brand’s member system integration. If you’d rather not require login, add form fields to the campaign so users can enter their email or other custom fields when they play—collecting zero-party data directly.

How is Lucky Wheel different from other prize-draw games?

What makes the wheel unique is that the spin itself is the experience——compared with other draw formats, it has clear visual motion and a built-in waiting beat that builds anticipation before the reveal. That makes it especially good for high-engagement scenarios: when multiple entries are allowed, users spin an average of 10+ times, keeping them on the page far longer than one-shot reveal formats. The wheel’s slices also carry a built-in sense of fairness——equal-sized segments make the odds feel transparent, which drives higher participation.

Demo

Demo 1 Custom wheel design—built for in-store customer entries Demo 2 Red vs. Green voting—vote, then spin the wheel Demo 3 Form required before spinning Demo 4 LINE Official Account follow required before spinning

Select any demo above to try it here