App marketing case study: how an organic grocery chain used gamification to drive app engagement
This well-known organic grocery retailer serves 300,000+ members through a mobile app that delivers member services and the latest updates. But with an older customer base, the brand needed the right incentives to build a regular app habit.
Results at a glance
Key results from the gamified in-store campaign
200,000+
campaign entries per year
90%+
in-store voucher redemption rate
97%
app login-free entry conversion rate
Case background
How a 300,000-member organic grocery retailer boosted app engagement
This well-known organic grocery retailer serves 300,000+ members through a mobile app that delivers member services and the latest updates. But with an older customer base, the brand needed the right incentives to build a regular app habit. Every year during the Lunar New Year season, the brand runs an in-store campaign to encourage shoppers to visit more often and stock up on holiday groceries. Over the two-month campaign, members can play a fun lucky-draw game in the app every day to instantly win store vouchers of varying value.
The solution
How Feversocial’s marketing tools power the app campaign
For four years running, the brand has used Feversocial’s lucky-draw game modules. Feversocial offers a wide range of ready-to-use games — including Lucky Wheel, Scratch Card, Prize Shower, and Poke a Prize — that dramatically cut campaign prep and testing time.
Year of the Ox Lucky Wheel
Year of the Tiger Scratch Card
Year of the Rabbit Prize Shower
Year of the Dragon Poke a Prize
Fast to launch
Game visuals made easy — if you can design a flyer, you’re all set
Even better, Feversocial breaks each game’s visuals down into simple graphic elements and background themes you upload straight into the dashboard, and the system pulls them together automatically. No engineering work required, and the brand’s unique style still comes through.
Entry experience
Seamless login integration boosts the entry experience and participation rate
The Feversocial platform integrates directly with the app’s member login, so when a member taps a campaign banner into any Feversocial game page, they’re logged in automatically — no need to re-enter their credentials. That frictionless flow pushed entry conversion to 97%.
In-store redemption
Unique in-store POS codes and barcodes, generated automatically
The brand pre-generates in-store POS redemption codes across different denominations and quantities, then bulk-uploads them to the Feversocial dashboard. As members win prizes in the game, matching vouchers land instantly in their voucher wallet. Feversocial’s system automatically adds a barcode and a redeem button to each voucher, so when a member redeems it in-store, the marketing team can track voucher usage in real time — no need to wait for POS data exports.
Voucher setup in the Feversocial dashboard
Bulk upload of voucher POS redemption codes
Enable the in-store redeem button and POS barcode
Voucher redemption flow
5-minute countdown after tapping redeem
POS barcode displayed
Campaign results
Older customers can go all-in too — digital campaigns still drive real in-store sales
The gamified approach struck a chord with customers: more members open the app to join every year, with over 200,000 entries this year alone. The voucher redemption rate topped 90%, and the brand hit its sales targets.
It proves that when a digital campaign is easy to join and offers the right incentive, even an older customer base will dive in enthusiastically — and drive real results in-store.
200,000+
campaign entries per year
90%+
in-store voucher redemption rate
Want more gamified ways to engage your app members?
See App Marketing Engagement SolutionsFurther reading: App marketing strategy: how gamification boosts retention and DAU | The complete guide to designing a daily check-in mechanic for your app
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