Photo Challenge
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Guide your audience through a series of photo-upload missions that build the habits you want customers to adopt, or showcase what makes your venue unique
Log In Free to Try ItWhat are the benefits of running a Photo Challenge campaign?
For brands
Set a challenge theme that speaks to your brand values to spur your target audience into action, or build in a product-experience step that doubles as customer education. When customers capture their completed missions in photos, it reinforces their sense of achievement and motivates them to share the experience with friends.
For venues and event organizers
Design mission themes that help visitors quickly discover your standout features or highlight areas, while photo capture and sharing boost your social media exposure and promotion.
Features
Highly customizable module design
Customize everything from the hero visuals to how each level is displayed, add your own brand elements, and decide whether each level needs a guide button.
Two level styles to choose from
Set a cover image or custom theme frame for each level
A dual reward system that boosts fun while controlling budget
Set an Entry Reward plus multiple Tiered Rewards, and pair either with an instant-win game mode. Design your campaign as an instant win base prize plus threshold rewards unlocked by completing missions — both motivate players to finish every challenge level you design and deepen their brand experience.
Win a prize or enter the draw just for participating — pick either reward method.
Reach a set number of missions completed to unlock a prize or draw entry — each threshold can use its own reward method.
Photo Challenge use cases
Promote your physical venue
Guide visitors to explore different interactive stations or displays across your venue or exhibition, capture photos on-site, and share them with friends to promote your event
Example: Sun Moon Lake low-carbon day tour, factory-tour stamp rally
Example: Life of Pi filming-location tour in southern Taiwan, idol-drama guesthouse tour
Example: YouBike shopping-district treasure hunt, Adidas My Running Route
Example: Hualien-Taitung rail station check-in campaign, Eslite travel passport stamp rally
Live demos
Attract audiences who share your brand values
Thematic challenges tied to your brand values inspire fans to share visual proof of taking action, rallying more peers to join in
Example: Running-distance challenge, 8-week diet and weight-loss challenge
Example: Rookie triathlon boot camp, summit-photo roundup from Taiwan's Hundred Peaks
Example: My skincare ritual, a week of #OOTD outfit posts
Example: One-good-deed-a-day city challenge, NGO/NPO events you've joined
Create an interactive first-use experience
For products with a learning curve, design a step-by-step usage path that guides new customers and turns onboarding into an enjoyable, rewarding experience
Example: 9 easy air-fryer recipes, 7 must-know drinks for the home barista
Example: 8 hidden features of a next-level backpack, 5 easy camping setup tips
Example: 10 ways to tie a versatile scarf, 5 layered looks for a classic white shirt
Example: 6 delicious quinoa recipes, 8 satisfying convenience-store late-night snack combos
Photo Challenge case studies
