Video Upload

Andy Warhol once said everyone will be famous for 15 minutes. That future is already here: with smartphones everywhere and social media reshaping how people share, everyone is filming short videos to document their lives.

Now that uploading video is second nature, the barrier to entering a campaign is lower than you'd think.

For example, as ecommerce becomes a primary shopping channel, invite customers to upload unboxing videos. Viewers feel more immersed following along than they would with static photos and text, and the extra detail and hands-on demos make your product's strengths stand out — building persuasive, positive word of mouth.

Or say a media outlet is hosting an in-person talk. During the promotional lead-up, invite readers to share videos on the topic to spark discussion and surface new perspectives.