Turn data into action:
your OCEP intelligent data hub
OCEP turns complex interactions into real business assets. It brings your key data together and streams high-value zero-party data straight into your marketing brain in real time, so you always know what's working and can make smarter decisions.
Why does your CRM need OCEP?
Traditional tracking only tells you what your customers did. Interactive data tells you why. OCEP fuels your marketing brain with the one thing every funnel is missing—real intent
Track traffic and see where every dollar goes
Get every key metric in one place. Beyond traffic-source and conversion reports, you can see each step from first touch to final conversion.
Combine UTM parameters with GA data to precisely track acquisition performance across KOLs and ad channels. CAPI sends conversion events back to Facebook, so your targeting keeps getting sharper.
See conversion and drop-off at every stage, from browsing and engagement to reward redemption.
Break down data silos and own your data outright
You get full control over your raw data. Real-time webhook integration means data doesn't just sit in a report—it flows straight into your CRM system.
Export a complete entry report, including full survey responses and user IDs—never anonymized, so every record stays under your ownership.
The moment an interaction happens, entry data syncs instantly to your internal systems, enabling fully automated marketing.
Decode real customer intent with automatic tagging
Stop guessing. OCEP turns surveys, quizzes, and interactions into high-value zero-party data and customer tags.
Automatically tags customers based on their survey and quiz choices—skin type, taste preferences, and more.
Automatically classifies customers by personality-quiz results or behavior—price-sensitive, adventurous, and other types.
Go beyond tags to uncover real social sentiment
Analyze comments, submissions, and votes to surface real social sentiment and trends, while identifying your most loyal, highly engaged members.
Analyze comments, submissions, and votes to surface real social sentiment and trends.
Track completion of check-ins and missions to identify your most loyal, highly engaged members.
Connect revenue data, prove real impact
OCEP tracks the full path from interaction to revenue, proving how gamification lowers acquisition costs and lifts average order value.
Customer acquisition cost (CPA) optimization
Combine UTM source tracking to compare conversion efficiency across channels once they enter your Interactive Campaign Playbook, proving the acquisition edge of gamified engagement.
Coupon redemption & conversion
Track redemption data across e-commerce and in-store channels to see how countdown timers and game rewards create urgency and lift real purchase rates.
Average order value (AOV) impact
See whether campaign participants spend more than typical customers, validating the real contribution of spend-threshold registration or milestone-gated missions.
MGM referral value
Quantify the new-customer value each existing customer brings, measuring the extra traffic and leads generated through MGM referrals to prove the word-of-mouth effect.
Wake up your dormant data assets
We'll help you assess where you stand today and build a complete blueprint from data collection to tag activation, turning your engagement dividend into long-term revenue.
Book a Free Consultation