Pick Your Prize
Just by joining your campaign, participants earn the chance to pick their own reward with Pick Your Prize. You control what’s offered and how it’s awarded — giving your campaign built-in buzz while keeping your marketing budget in check.
Use case 1: Cross-Brand Partnership picks
Partner with multiple merchant types on a single campaign and offer a diverse mix of rewards for participants to choose from.
- Lining up a range of prizes on one page creates instant buzz and drives participation.
- Every choice participants make gives you real-time insight into your audience’s preferences — useful data for finding future partners and shaping campaign or ad content.
Use case 2: E-commerce coupon picks
During e-commerce shopping festivals, offer a range of rewards at different spending thresholds — free shipping over a set amount, a 10% beauty coupon, and more.
- Sort coupons by site-wide use, product category, or spending threshold, and let shoppers claim them all with one click to cut friction.
- Most shoppers figure it’s free to claim, so once they’ve claimed a coupon, they’re more likely to convert.
Use case 3: Post-sign-up reward picks
Offering a prize choice right after that first touchpoint sets a strong first impression of your brand.
- Ideal for rewarding actions like member sign-up, credit card applications, or product warranty registration — a more precisely targeted marketing strategy.
- Pair it with high-value prizes to create a first-come, first-served sense of urgency — letting users pick their own reward makes it feel like an even better deal.
Use case 4: Retail channel discount picks
If your product is sold both online and offline, offer a cash discount as an incentive to drive purchases through a specific channel.
- Great for new product launches or promoting a hero product — partner with a specific retail channel to draw your target audience in to buy.
- Pair it with a campaign form to collect participant information you can use for future retargeting campaigns.
Use case 5: Product bundle picks
Beyond offering a special price, it opens up upsell opportunities that make your recommendation hard to refuse.
- When a customer buys one product, it signals real demand or interest — following up right away with a related offer makes it easy to close the next sale.
- Rather than simply handing customers a coupon or voucher, letting members choose their own reward makes for a better campaign experience.
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