AI-driven gamification platform:
Decode customer intent, deepen member loyalty
No coding required—launch personalized campaigns instantly with 30+ marketing modules. Turn every touchpoint into a high-value brand asset that keeps driving revenue
OCEP: The Open Customer Engagement Platform — where creative content meets data integration
Six core engagement engines · three open interfaces
OCEP (Open Customer Engagement Platform) powers this with built-in AI-driven engagement engines, bringing every campaign playbook to life and building a seamless customer engagement ecosystem.
Use OCEP to build irresistible campaign playbooks that precisely solve your brand's growth pain points
Turn marketing goals into experiences customers actually want to join. Whether you need to launch fast or deepen member relationships, AI and a rich module library flex to meet every stage of growth.
Campaign agility
Launch a scroll-stopping campaign in 30 minutes
Break through even the tightest deadlines. Use the 30+ built-in modules in the Interactive Toolbox to spin up lucky draws, games, or missions—no engineers required. Pair it with your AI Copilot to help generate the rules, so creative ideas are always within reach and execution costs drop dramatically.
See Campaign agility in DetailFirst-party data engagement
Capture high-value customer insights
Say goodbye to fuzzy third-party data. OCEP's built-in forms and auto-tagging blend seamlessly into every interaction. Combined with Gen AI-personalized content, a truly one-of-a-kind experience boosts response rates and gets customers to volunteer their real preferences.
See First-party data engagement in DetailLoyalty deepening
Build sticky engagement and repeat purchases
Break free from the one-way ‘spend to earn points’ relationship. Use Points and the Achievement Center to guide customers through progressive missions toward real goals—giving them a genuine sense of accomplishment while your brand wins both revenue and data, building a depth of loyalty that’s hard to replace.
See Loyalty deepening in DetailPut a smart accelerator on your marketing
From generating campaign plans and crafting AIGC-personalized experiences to distilling data insights—unlock your marketing potential end to end
Efficiency, empowered: your AI Agent campaign builder
Not sure what to run? Enter your marketing goal and industry, and AI instantly generates a complete campaign plan, copy, and rule setup—shrinking a 3-day planning cycle down to 3 minutes.
Creativity, empowered: AI Game & UGC generative interactions
Powered by AIGC technology, let customers upload a photo to generate their own stylized artwork, or get a one-of-a-kind Personality Quiz result based on their answers—creating shareable content while quietly collecting preferences.
Strategy, empowered: AI Insight (predictive marketing analytics)
Use AI to monitor campaign performance in real time, distilling valuable business insights from engagement and zero-party data, and get concrete recommendations to optimize your playbook.
The customer asset accelerator for top brands
Not just traffic—build your Data Moat for the AI era.
See how industry-leading brands turn “Engagement” into “Business Value”
8 years of zero-downtime holiday campaigns
Chosen for 5 consecutive years, deploying holiday OMO campaigns fast with zero IT development. Handles 200,000+ concurrent visits annually, precisely routing online members into physical stores nationwide.
See How They Did It →Built a proprietary LINE superfan pool
Breaking through the traditional data gap between channels, Purchase Reward registration and interactive modules turned 50,000 real proof-of-purchase records into brand first-party data, building a high-value LINE superfan pool.
See How They Did It →Driving users to proactively explore brand services
Timing it around Lunar New Year, they turned dry financial knowledge into playful engagement. The campaign not only landed in the Top 3 for annual traffic, it also drew in a younger audience—driving 30% of users to proactively explore US stock services.
See How They Did It →